The Rising Attraction of ESG Funds in Investment Portfolios ESG funds in India have rapidly gained traction among investors due to sustainable investing principles. These funds offer an avenue for investing "sustainably," aligning investments with considerations for their environmental, social, and economic impact. The increasing emphasis on corporate social responsibility and social sustainability has heightened investor awareness regarding ethical participation in the market. ESG funds allocate assets from companies or bonds evaluated on Environmental, Social, and Governance (ESG) factors. There has been a recent surge in the expansion of ESG funds within India and global economies. The pandemic spotlighted the...