Customer loyalty is often treated as a byproduct of good marketing or clever retention tactics. But for Sabeer Nelli, founder and CEO of Zil Money, loyalty is not an outcome—it’s an intentional strategy, embedded into every decision the company makes. From product features to support policies, from transparent pricing to security architecture, Zil Money is designed to earn trust repeatedly, not just win it once. And that mindset starts at the top—with a founder who knows firsthand how valuable peace of mind is for business owners. This article explores how Sabeer builds loyalty—not with gimmicks, but with a quiet commitment...